About ServiceNow
ServiceNow operates the Now Platform, a unified workflow and automation suite used by most large enterprises to run IT service management, HR, customer service, security operations, and field service. Founded in 2004 by Fred Luddy and headquartered in Santa Clara, California, the company has emerged as one of the most strategic enterprise software vendors of the last decade. Under CEO Bill McDermott, ServiceNow has been aggressively rolling generative AI into the platform via the Now Assist family of agents. It serves about 85% of the Fortune 500 and is a primary system of action for many CIOs.
About the ServiceNow logo
The ServiceNow (NOW) logo is part of the Tickericons pack — a hand-crafted set of logos for every company in the S&P 500. Each logo is manually redrawn to a consistent grid, weight, and corner radius so NOW sits cleanly next to other tickers in cap tables, dashboards, equity research, and fintech UI.
You get two styles: the trademark (just the symbol, ideal for grids and tight UI) and the full logo (mark plus wordmark, ideal when there's room to breathe). Both ship as scalable SVG, high-resolution PNG, and reusable Figma components.
ServiceNow was added to the S&P 500 on Nov 21, 2019 and is currently classified under the Information Technology sector.
Index history
Nov 21, 2019 · Added to the S&P 500
Bristol-Myers Squibb (NYSE:BMY) acquired Celgene.
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