Trademark
Full logoAbout Booking Holdings
Booking Holdings is the world's largest online travel company, operating Booking.com, Priceline, Agoda, KAYAK, OpenTable, and the Rentalcars.com business. Headquartered in Norwalk, Connecticut and originally founded as Priceline.com in 1997, the company has steadily evolved into a global accommodation and connected-trip platform. Booking.com alone lists more than 30 million properties worldwide and serves customers in roughly 200 countries. The company is investing in an AI-powered "connected trip" experience that combines flights, accommodations, ground transport, attractions, and dining in a single itinerary.
About the Booking Holdings logo
The Booking Holdings (BKNG) logo is part of the Tickericons pack — a hand-crafted set of logos for every company in the S&P 500. Each logo is manually redrawn to a consistent grid, weight, and corner radius so BKNG sits cleanly next to other tickers in cap tables, dashboards, equity research, and fintech UI.
You get two styles: the trademark (just the symbol, ideal for grids and tight UI) and the full logo (mark plus wordmark, ideal when there's room to breathe). Both ship as scalable SVG, high-resolution PNG, and reusable Figma components.
Booking Holdings was added to the S&P 500 on Nov 6, 2009 and is currently classified under the Consumer Discretionary sector.
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